MCLA Gallery 51 : 99 Cents & UP: Art in the Age of Mechanical Reproduction
"99 Cents and Up: Art in the Age of Mechanical Reproduction" takes its sub title from an influential 1935 essay by Walter Benjamin. The essay, "The Work of Art in the Age of Mechanical Reproduction," has become a standard reference for any attempts to analyze and understand the interrelation of political, technological and artistic development under capitalism. Since its writing, technological advances have only further increased accessibility to imagery, dropped price points and dramatically shifted the landscape of our visual culture. Not only has the "aura" of original artworks been affected, but the means of generation and format of artwork has, in some cases, completely changed. The works in "99 Cents and Up..." reflect or react to elements of that idea in some way, Voisey said.
"One of the more peculiar conundrums of being an imagery-creator in contemporary consumer culture is answering this question: What is it worth? For this exhibition, MCLA Gallery 51 has put a capped dollar value on it: photographs, photocopies, digital media, jewelry, pottery, and a variety of printing methods will all be available for purchase between 99 cents and 99 dollars," Voisey said. "What effect does that have? Last year's '99 Cents and Up' show had patrons lining up outside to see what deals they might find. I'm looking forward to seeing what happens this time around!"
Featured artists include: John Breiner, Marcel Bova, Jessica Conzo, Howard Cruse, Andy Davis, Jay Elling, Dan Field, Joshua Field, Claire Fox, Mario Guzman, Richard Harrington, Sarah Haze, Denis Kitchen, Henry Klein, Erin Ko, Melissa Lillie, Michael McKay, Michael McCarthy, Jamie Mohr, Melanie Mowinski, Mark Mulherrin, Zach Noel, Liz Nofziger, Danny O, Tristan Perich, Monika Pizzichemi, Rich Remsberg, Ben Ripley, Gregory Scheckler, Karin Stack, Colleen Surprise Jones, Voisey, Joshua Vrysen, Yescka, Angela Zammarelli, and more!
"99 Cents and Up: Art in the Age of Mechanical Reproduction" will be on exhibit through Dec. 30, 2010.