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Sowing Seeds for Success

The MCLA Campaign for the Future


Sowing Seeds cover photo

Sowing Seeds Campaign Case Statement



TIME FRAME - 3 years

LAUNCH DATE - October 3, 2012

GOAL - $30 Million

PROGRESS - $29.01 Million

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  • MCLA has launched an Athletic Field Initiative in an effort to raise funds to support expanding opportunities for student use of the athletic field by installing lights, thereby extending the hours of available use.  The cost of the field lights initiative is $400,000.  The College is committed to supporting this $400,000 campaign with a 1:1 dollar match as part of the College's master plan to upgrade athletic facilities. 

The Center's new name was revealed at the ceremony, in addition to the news that the College received a $5 million pledge - the largest in the College's history - to the Campaign. 

The pledge establishes a new endowed fund that focuses on innovation and leadership in honor of Dr. Armand V. Feigenbaum and his brother, Donald S. Feigenbaum, who passed away earlier this year. The Feigenbaums founded and led the General System Company, a worldwide leader in the field of Total Quality Management.

Massachusetts College of Liberal Arts (MCLA) is beginning the most significant transformation in our history.

Our growth and transformation will be driven by the success of The MCLA Campaign for the Future, which seeks to dramatically increase private support for the College. MCLA depends on private philanthropy combined with state support to achieve excellence.

The most ambitious fundraising initiative in the College's history, contributions to the Campaign will:

  • Create and sustain an unprecedented growth and expansion of College initiatives

  • Invest in a transformational opportunity to leverage $54.5 million in state support allocated to construct a new Center for Science and Innovation and renovate Bowman Hall

  • Advance the Berkshires as a hub of innovation and expanded educational excellence, driving future regional academic success


For more information on the Campaign or how to give, please contact:

  • Marianne Drake
    Chief Advancement Officer
    President, MCLA Foundation, Inc.

  • Christine Naughton '99
    Director of Alumni Relations
    and Develoment              

Honorary Campaign Co-Chairs

Jane Allen '61 and John Allen M.Ed.'65

John DeRosa

Kitty and Michael Dukakis

Julie England and Brian Fitzgerald '75

Stephen Hannock

Gene and Gus Leibowitz

Holly Taylor and Richard Lamb

Oralie Thurston

Cheryl Westall '81

Florence Wineberg


Campaign Co-Chairs

Michael Christopher '73

Anthony Dolan '84

Susan Gold

Andy Mick '09

Campaign Cabinet

Rob Abel

Joan Callahan

Timothy Dolan

Steve Green

Buffy Lord '98

Denise Richardello '77, M.Ed. '81

Laurie Swint '92

Kathy Therrien '97

Corydon Thurston

Daniel Trombley '90 


Press Coverage of the CSI Ribbon-Cutting Ceremony, Friday, Oct. 4, 2013:

Berkshire Eagle

North Adams Transcript

Media Photo Gallery



Press Coverage from the Campaign Launch Event, Wednesday, Oct.3, 2012:


campaign kickoff

North Adams Transcript

The Berkshire Eagle



The MCLA Campaign Strategy

Sowing Seeds employs a multi-pronged strategy to support programs and intiatives:


    1. The Renovation of Bowman Hall, scheduled for completion in 2014

    2. The Feigenbaum Center for Science and Innovation

    3. The Legacy of Seeds for Success

    4. Strengthening Academic and Co-Curricular Programs



All gifts of $10,000 or more to the campaign are eligible for naming opportunities.

How to Give to the Campaign