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MCLA GALLERY 51 ANNOUNCES ‘THE 50 CARD PROJECT - MELANIE MOWINSKI’

Jan. 18, 2018
NORTH ADAMS, MASS. — Massachusetts College of Liberal Arts’ (MCLA) Gallery 51 is pleased to announce its first exhibition of 2018 will be “The 50 Card Project - Melanie Mowinski.” The show will open on Thursday, Jan. 25, and run through March 24.

The public is invited to attend a free opening reception on Thursday, Jan. 25, from 5 to 7 p.m.. at MCLA Gallery 51, 51 Main St.

Every week since Inauguration Day, and through the end of 2017, Melanie Mowinski, an associate professor of visual arts at MCLA, printed a new letterpress card in a limited edition of 100 using vintage letterpress type, cuts, and other printing matrixes. After a new card was completed each week, copies were sent out via mail and e-mail, and were posted online. In addition, 15 to 20 cards were sent to key players in Washington, D. C.

“The meaning of the cards is mirrored in the process of their creation: they invite the receiver to reflect on the small efforts, the small actions that when linked together, create something bigger,” Mowinski said. “The cards are about being positive, yet at the same time a little subversive.”

Mowinski’s “50 Card Project” makes both a political and artistic statement through her use of positive affirmations regarding our current politics, combined with beautiful, thought-provoking imagery,” according to Arthur De Bow, MCLA Gallery 51 curator.

“Mantras such as ‘Equality has no Boundaries’ can help reframe someone’s day. Positive statements can be used to bring change on many fronts. Positive affirmations, when practiced deliberately and regularly, can reinforce a chemical pathway in the brain, making the connection between two neurons stronger, and therefore more likely to conduct the same message again,” De Bow said.  

Mowinski funded this project through a Kickstarter campaign, which helped to expand the reach of the cards by providing money for postage, paper, and other materials needed to house and showcase her collection of prints.

MCLA Gallery 51 is a program of MCLA’s Berkshire Cultural Resource Center (BCRC). The gallery is open Monday through Saturday, 10 a.m. to 6 p.m., and Sunday, 12 p.m. to 4 p.m. For more information, 413-662-5253, or go to www.mcla.edu/gallery51.

MCLA’s Berkshire Cultural Resource Center (BCRC) provides opportunities, resources, and support to the Northern Berkshire Community. BCRC brings together the Northern Berkshire, MCLA and greater Creative Communities through its cultural programming including: MCLA Gallery 51, Downstreet Art, B-Hip, and MCLA Presents! We will promote, facilitate, and encourage a dialogue in order to foster a sustainable creative community. BCRC is a collaborative project of MCLA, MASS MoCA, and the City of North Adams.

Massachusetts College of Liberal Arts (MCLA) is the Commonwealth's public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.

For more information, go to www.mcla.edu.