'Tricks of the Trade' Lecture


NORTH ADAMS, MA - Massachusetts College of Liberal Arts' (MCLA) Berkshire Cultural Resource Center Tricks of the Trade seminar series will continue on Tuesday, March 10, and Wednesday, March 11, with "Art Equals Business," 7-9 p.m. Session one will take place at Northern Berkshire Creative Arts in North Adams and session two will be at the Lichtenstien Center for the Arts in Pittsfield.


The workshops are free, but preregistration is required.

The first session on Tuesday will focus on the written word. An artist's statement is essential to a cohesive and professional portfolio because creates a context for your work, forges a deeper connection between your work and the audience, and demonstrates professionalism to potential gallery owners and buyers.

Participants should bring a few samples of their work. This may be either print-outs or something you can share on a computer. The instructor for this session is Lauren O'Neal, an artist and an arts management professor at MCLA. This session will be held at Northern Berkshire Creative Arts in Heritage State Park, 115 State Street, Building 1, 1ST floor, North Adams.

During the second session on Wednesday, participants will be encouraged to speak up about their work. Written components are important to your professional presentation as an artist. Equally important is the ability to confidently to a variety of audiences about your process, content and influences. The instructor for this session will be Marilyn Jess, a distinguished Toastmaster. It will be held at Lichtenstein Center for the Arts, 28 Renne Ave., Pittsfield.


To preregister for these sessions, call Jessica Conzo, program coordinator for the BCRC at MCLA, (413) 663-5253. To see the full list of this year's seminars, go to bcrc , and/or .