MCLA Performing Arts Class to Present 'Vivid Rhythms' Musical Festival


NORTH ADAMS, MA - Massachusetts College of Liberal Arts' (MCLA) "Performing Arts Management Class" will bring a close to this season's MCLA Presents! performing arts series with the "Vivid Rhythms Festival," on Sunday, May 1, from 2 to 9 p.m., outdoors in the campus' academic quad. 

The public is invited to attend this event, a day-long event where the College will bring together visual art, music, food, and celebrate the spring. The festival is completely student-curated, produced, and presented by the members of the Performing Arts Management (PAM) class, which is led by the course's instructor, Jonathan Secor, MCLA's director of special programming.  

The course teaches the diverse components and intricacies of the performing arts through class lectures, discussion and real-world experience. According to Secor, although many of the students have gained previous arts management experience through internships and courses that have covered topics ranging from business organization to grant writing, few have the opportunity to create a performing arts event in its entirety.  

Throughout the course, students met with many of the performers from this year's MCLA Presents! series including, John Grows of "Papa Grows Funk," Benny Turner, T. Rider Smith, Chris McElreon, Nora Chipaumire, and Amanda Walther and Sheila Carabine of "Dala."

 Through class meetings and personal discussions, the students received artists' perspectives on managing shows and finances, developing, how to market to and maintain an audience base, and behind-the-scenes information about careers in programming and production. The students also participated with the tech-help and stage set up for such events as "The Blues and Funk Festival" and Beckett's "Krapp's Last Tape." 

 "I am so excited for this festival. It has been a wonderful experience to be involved in the process of turning our ideas into realities and taking part in making this incredible, musical event come to life," said Brielle Rizzotti '11.

Cameron Eisen '12 said, "I can't wait for this event to take place. Not only has it been awesome to have been a part of this course, but I can personally vouch for how awesome it feels to be only the second class to do such an event."

According to Secor, the bands performing at Vivid Rhythms Festival will be an eclectic mix of genres ranging from reggae/pop sounds as SKA to electronic as live music is paired with a casual outdoor setting that will transform the academic quad into a space for the enjoyment of music and art.

Headlining this event will be the Sublime cover band Badfish. Also featured at this event will be opening acts  Full Service, The Rice Cakes, The Smoky Wambas, Spooky and the Nomads, The Wolfman Conspiracy, BAKEZ + DIXON, Cameron and Nexxus.

Tickets to the Vivid Rhythms Festival are $12 for general admission, $5 for MCLA faculty and staff. MCLA students attend the festival for free. For more information, call Secor at (413) 664-8718. For tickets, call (413) 662-5204.