Historic Strategy To Be Discussed


David Plouffe, campaign manager of "Obama for America," will deliver a Public Policy Lecture, "Building a Grassroots Movement in the 21st Century," at MCLA on Wednesday, April 29, at 7 p.m. in the MCLA Church Street Center.

The event is free and open to the public. Reservations are not required. Seating will be available on a first-come, first-served basis.

Funded by the Ruth Proud Charitable Trust, this public policy forum complements MCLA's new major in political science and public policy. A lecture by renowned journalist and author Bob Woodward kicked off MCLA's new political science and public policy major during the fall 2008 semester.

John DeRosa, administrator of the Ruth Proud Charitable Trust, said the Woodward and Plouffe lectures had the shared purpose to connect students to the world and to broader thinking through the exchange and debate of ideas.

"Students will learn first-hand from David Plouffe how concepts and information discussed in their political science and public policy classes were and continue to be applied by a successful practitioner of American politics," DeRosa said.

With its grassroots movement of 13 million people, the 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. After winning the election on Nov. 4, 2008, President Barack Obama called Plouffe "the unsung hero" who built the best political campaign in the history of the United States. Plouffe is widely credited with masterminding the winning strategy and building a team that delivered unprecedented results in the historic Presidential election.

At MCLA, Plouffe will discuss his approach to overall grassroots strategy development and tactical implementation, as well as how to harness technologies to connect a dispersed group of people, engaging them to act, make phone calls, volunteer and persuade their neighbors with a sense of purpose and passion.

For more information, go to publicpolicy .