MCLA

April Public Policy Lecture

Obama campaign manager headed to MCLA


03/23/2009

NORTH ADAMS, MA - Massachusetts College of Liberal Arts (MCLA) has announced that David Plouffe, campaign manager of "Obama for America," will deliver a Public Policy Lecture, "Building a Grassroots Movement in the 21st Century," on Wednesday, April 29, at 7 p.m. in the MCLA Church Street Center.

 The event is free and open to the public. Reservations are not required. Seating will be available on a first-come, first-served basis.

Funded by the Ruth Proud Charitable Trust, this public policy forum complements MCLA's new major in political science and public policy. A lecture by renowned journalist and author Bob Woodward kicked off MCLA's new political science and public policy major during the fall 2008 semester.

John DeRosa, administrator of the Ruth Proud Charitable Trust, said the Woodward and Plouffe lectures had the shared purpose to connect students to the world and to broader thinking through the exchange and debate of ideas.

"Students will learn first-hand from David Plouffe how concepts and information discussed in their political science and public policy classes were and continue to be applied by a successful practitioner of American politics," DeRosa said.

The Obama campaign leadership built a masterful grassroots movement of 13 million people that is reshaping itself as a key voice in future public policy initiatives. The campaign's success is a model for any organization that needs to deliver a message and mobilize its own members.

The 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. After winning the election on Nov. 4, 2008, President Barack Obama called Plouffe "the unsung hero" who built the best political campaign in the history of the United States. Plouffe is widely credited with masterminding the winning strategy and building a team that delivered unprecedented results in the historic Presidential election.

Plouffe and the rest of the campaign's leadership team counted on their volunteer base to not only take ownership of the campaign, but also compel a nation to make history.

At MCLA, Plouffe will discuss his approach to overall grassroots strategy development and tactical implementation, as well as how to harness technologies to connect a dispersed group of people, engaging them to act, make phone calls, volunteer and persuade their neighbors with a sense of purpose and passion.

As executive director of the Democratic Congressional Campaign Committee (DCCC) in the 1999-2000, Plouffe led a focused national campaign that moved a record $95 million to House of Representatives campaigns across the United States, and helped add to the party's membership in the House of Representatives.

Prior to joining the DCCC, Plouffe served as Democratic leader Richard Gephardt's Deputy Chief of Staff in 1997-1998. He joined Leader Gephardt after managing the successful campaign to fill Bill Bradley's seat in the United States Senate for Bob Torricelli.

He served as the campaign director at the Democratic Senatorial Campaign Committee in 1995, joining the DSCC after managing a U.S. Senate race in Delaware in 1994 for Delaware Attorney General Charles M. Oberly against U.S. Senator William V. Roth, Jr.

Plouffe also successfully managed Congressman John Olver's first reelection bid in western Massachusetts in 1992 and served as a state field director for Senator Tom Harkin's Presidential campaign in the 1992 cycle, after serving as the deputy field director in Harkin's successful 1990 U.S. Senate race.

Plouffe joined AKP Message & Media in the winter of 2000, and became a named partner of the firm upon returning in February 2004 after serving as a top strategist to Dick Gephardt in his Presidential bid.

For more information, go to www.mcla.edu/publicpolicy .