MCLA

MCLA Office of Admission Launches New Mobile App

06/14/2013

NORTH ADAMS, MASS. - Massachusetts College of Liberal Arts' (MCLA) Office of Admission has launched a new mobile application to make it easier for prospective students to find out about the College.

With the use of mobile devices such as smartphones and tablets steadily on the rise, the app was a logical way to expand the College's marketing reach. Through the app, students may take a campus "tour" to view highlights such as the residence halls, the Campus Center or the Office of Admission, and read a short description of each building.

"We are communicating with students using one of the most popular modes of communication for a high school junior or senior - their iPhone. Our chances of getting their attention and getting our message across will increase by using a tool that they use throughout the day," said Dean of Admissions and Enrollment Management Annette Jeffes.

According to Roberta McCulloch-Dews, MCLA's Web communications manager, "While a personal visit to campus is always best, wherever you are - at home or with friends - you're now able to get a sneak peek at MCLA. It's a convenient way to learn more about MCLA. Users not only can get a sense of what each building is about and what it offers, but how it looks. They will know where to go when they come to the campus."

The app covers more than just the campus: a feature called "Around Town" offers users a view of the greater North Adams area.

In development for the past several months, this application will continue to expand with added features. This month, videos from new MCLA students will be included. In addition, the app soon will list upcoming MCLA events.

To download the app, search for "MCLA Admissions App" at Apple's iOS App Store or on Google Play. For more information, go to www.mcla.edu .