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Abigail Lucas ’16 recently went skydiving with her Boston Web Marketing co-workers.

College Resources Prepared Alumna for Success

08/31/16

It didn’t take business administration major Abigail Lucas ’16 long to find a job after her May graduation. As a search engine optimization account manager for Boston Web Marketing, her goal is to ensure that her clients’ websites, blogs, online listings and other social media are at the top of Google, Yahoo, Bing and other search engines.

How’d she find her job? By Googling “marketing companies in Boston,” of course!

There’s a real science to using social media for business, explained Lucas, who concentrated in marketing at MCLA. This ranges from exactly what time to post something on the Internet to what color an advertisement should be.

Lucas went about her MCLA career in much the same way she approaches her work. She figured out where she wanted to be, and did what it took to get there.

“In high school I was not as involved as I would have liked to have been. I was determined not to let that happen at college,” she explained. “While at MCLA, I was able to meet and connect with so many wonderful people. Each one has helped me to grow and learn a little bit more about myself in the process.”

She participated in many “high impact” experiences on campus. In addition to being on the MCLA softball team for four years, she was a member of the Alpha Chi National Honor Society and the Delta Mu Delta National Honor Society, and participated in MCLA’s Annual Undergraduate Research Conference.

Lucas also helped others by serving as a tutor for the Center for Student Success and Engagement (CSSE), and as a peer advisor. As president of the Townhouse Advisory Board during her senior year, its treasurer as a junior, and as treasurer of the Hoosac Hall Advisory Board her freshman year, she picked up leadership experience.

Serving a marketing internship during her senior year for MountainOne Bank in North Adams also added to her education.

“My favorite part of the internship was the hands-on experience,” Lucas said. “I calculated real statistics that my supervisor would use to make important decisions.”

Lucas also loved MCLA’s business program. “The professors are always willing to help you in whatever way they can,” she said.

The College prepared Lucas for where she is today: “MCLA has so many resources available for students like Career Services, tutoring through CSSE, and numerous members of the faculty with real-world experience in their fields that it was a combination of all these efforts that prepared me for success.”