Dr. Sudipto Sarkar

Assistant Professor, Business Administration

Sudipto Sarkar
(413) 662-5160
Murdock Hall Rm 102E


Ph.D. (Business Administration, Marketing),
The University of Texas Rio Grande Valley, 2020

MBA (Finance), University of Wisconsin
Oshkosh, 2015

B.Com (Honors), University of Calcutta, 2005

Courses Taught

BADM 100 Explorations in Business

BADM 270 Marketing

BADM 384 Marketing Communications

BADM 385 Global Marketing

Research/Creative Interests

My current research interests include pricing, business-to-business marketing, consumer behavior, services marketing, relationship marketing, and consumer privacy.

Recent Publications

Guo, Chiquan, Sudipto Sarkar, Jing Zhu, and Yong J. Wang (2020), “R&D investment, business performance, and moderating role of Guanxi: Evidence from China,” Industrial Marketing Management, Vol 91 (November), 55- 63.

Sarkar, Sudipto (2019), "Parag Khanna, Connectography: Mapping the Future of Global Civilization (2016)," Markets, Globalization & Development Review: Vol. 4: No. 4, Article 3.


American Marketing Association Relationship Marketing SIG Doctoral Student Award, 2020 Summer Academic American Marketing Association Conference, San Francisco, CA, August 18 - 20, 2020.

Finalist – Doctoral Dissertation Proposal Competition, Society for Marketing Advances Annual Conference, New Orleans, LA, November 6 – 9, 2019.

AMA Global Marketing SIG Doctoral Consortium Fellow, Buenos Aires, May 2019.