MCLA Brand Style Guide

Colors, Fonts, etc.

On This Trail

Brand Guide

Social Media Guide

MCLA Brand Guides

For questions about branding, brand identity details, fonts, or other elements, please contact marketing@mcla.edu

MCLA Colors

Use Green and Lime sparingly as an accent color, reserving the latter for spirit and athletic materials. Never use both colors in the same composition.

Color is one of the most powerful ways we express the MCLA brand. Using our official palette creates consistency, strengthens recognition, and ensures accessibility across all materials.

Primary blues form the foundation of our identity, while greens and yellow provide supportive accents. Use light green or yellow sparingly — and never together — reserving yellow primarily for spirit and athletic materials. By following these guidelines, every design speaks with the same clear, unified voice.

Primary Brand Colors

Light Blue

Medium Blue

Dark Blue

Accent Colors

Green

Yellow

Lime

MCLA Logos

The MCLA wordmark and logos are the most recognizable elements of our brand. To maintain consistency and impact, always use the approved digital files and follow the sizing standards provided for web (RGB) and print (CMYK). Wordmarks are available in multiple sizes to fit a variety of applications, and special-use marks — such as the Murdock and MCLA Gates Seal — are reserved for specific contexts.

Block logos will be released soon. Until then, use only the approved wordmark and seal files, and never stretch, alter, or recreate logos. Proper use ensures our identity remains strong, professional, and instantly recognizable.

Murdock Head

Trailblazers

Seal

MCLA Fonts

Minimum font size of 16px

Bold

Italic

Underline

Subscript

For more information and examples of how to use—and not to use—these fonts, see the full branding guide, downloadable on the College style guide page.

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